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Local Web Design Competition
June 15th, 2010 by Leon

I live and work in Leitrim and most of my clients are local. At last count there were about 17 or 18 (that I know of) companies offering Web Design and related services in Leitrim. I feel that’s a lot of competition (or choice if you’re a client!) for such a small area and while none of us are limited to local clients, I’m sure we all have a lot of them regularly.

So what exactly can any of us do? Do we all panic and lower our prices to remain competitive, eventually pricing oursleves out of existence? Do we try to sneakily bad mouth each other or steal each other’s clients? Do we just ignore each other and stick to our own business? I don’t think any of these is ideal. My suggestion would be three fold:

  1. Keep an eye on each other’s services and portfolios and either try to do something different or better.
  2. Communicate with each other and compare talents and client/project experiences for our collective benefit.
  3. Partnerships!

There shouldn’t really be any such thing as bad competition.

Leon.


  • http://www.websmiths.ie Brian Downey

    17?? I didn’t think there were that many but I tend to spend most of my time with my head buried in a computer! I like your thoughts on this Leon, and I tend to agree with your conclusions. BTW, I sell websites for a Euro!! ;0D

  • http://www.webdesignleitrim.ie Leon

    I didn’t even include you or any other Roscommon based companies in the 17! I’ve heard reports from companies that charge €99 and the likes for a site that they only get crappy clients expecting the world so I’m not going down that route.

  • http://www.websmiths.ie Brian Downey

    I think any decent web designer, and any business owner who does even a small bit of research knows that you can’t produce and maintain any sort of an individual website for €99. I can only conclude that these ‘designers’ spend an hour or two throwing text and photos into a template and that’s it – no support, no updates because there’s no way that offering these services could support an ongoing business. You’d need to be creating three or four websites a week just to cover your overheads.

    I’m not going down that route either as starving doesn’t really appeal to me!

  • http://www.webdesignleitrim.ie Leon

    Well I used to use templates (commercial ones) myself, it’s a very efficient way of doing things and can give pro looking results for a lot less but yeh, you might find a ton of other site look the same! I now custom design most sites unless people only have a budget for templates. I think the thinking behind €99 sites is that you hook a client into recurring hosting fees. Get a pile of clients onboard cheaply then do well on recurring fees..

  • http://www.intandem.ie Carolin Collins

    Hi Leon! I’m totally with you on this one and we’ve had chats to that effect. I even recommended one of my clients from the review sessions the other day to go and speak to you to implement some of my recommendations because she has a decent WordPress site and there is no point in reinventing the wheel or trying to push my own services for competition’s sake! If web designers are honest with their clients and point them in the direction that’s best for the client’s business then it will build trust in the long term. You never know who speaks to whom in this small market! And yet there is enough work out there for all of us who can provide a quality service. Thanks for putting up your post!

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