Perceived Value in Web Design
Feb 25th, 2010 by Leon

This issue keeps coming up lately, how much to charge for web design services? It seems locally here in Leitrim at least that we are pricing ourselves into the ground with one company doing sites for €99 and another for €14.99 a month. I can’t go that low myself so how can I and others in my industry compete? There’s a thing called perceived value whereby a person shopping for a product or service sees a fantastic price unmatchable by anyone else but gets suspicious at the price. The old saying “if it sounds too good to be true it probably is..”. Also, people might wonder what you could possibly get for so little.

Another issue also crops up for companies that charge so little. They tend to attract clients of lower quality or clients who are happy to pay €99 for a site but want €500 worth of work done! My own method is to keep one eye on the competition, another on trends, another on my perceived value and another on myself and my offering (I know that’s 4 eyes and I don’t wear glasses!). In other words, I try to be competitive with most other similar companies but I’ll never worry about matching the cheapest as I believe my service is second to none.

In summation, its not always necessary to ‘match’ or beat competitiors prices, it’s more subtle than that these days. People will be happy to pay more if they know they will get personal attention and a good service and especially if they’ve been referred by a friend which thankfully is where most of my work comes from anyway.

These companies don’t worry me!


Web Design Costs
Sep 3rd, 2009 by Leon

There’s a lot of competition in the web design sector lately (including in Leitrim) and I’ve seen prices vary all over the place. I’m sure there’s a temptation with some compamies to cash in on market demand and charge a little more but I’ve purposefully lowered my prices from last year because of this recession and just to guarantee getting some work in. I just wanted to mention a few things to be aware of when trying to decide how much is too much for a site.

For a basic brochure site of no more than 5/6 pages, with no online shop or any advanced functionality you will pay a fee depending on whether the designer uses ready made templates and content management systems (as many now do) or whether they design and develop completely from scratch. The latter will be a lot dearer of course. If you pay the latter price but get an obvious template site based on a freely available content management system then you should NOT be happy. Just ask up front if its template based design if its not obvious.

The same applies (but with relative costs) for sites with more advanced functionality such as shopping carts, etc..

PS – Some clients have mentioned to me lately that they were wary of companies charging too little also! Something to do with “percieved value”!